Taraf Website Terms of Use, Privacy, Cookie Policy, Data Retention & Disclaimers

This website (the “Website”) is owned and operated by Taraf Development LLC and/or its subsidiaries and affiliated entities (together, “Taraf”, “we”, “us”, “our”).

By accessing, browsing, or using this Website, you confirm that you have read, understood, and agree to be legally bound by these Terms of Use, Privacy, Cookie Policy, Data Retention provisions and Disclaimers (together, the “Terms”).

If you do not agree, you must immediately stop using the Website.
‍

1. Definitions

• “Content” means all information and materials made available on or through the Website, including text, images, photographs, CGI, artistic impressions, renderings, videos, floor plans, layouts, specifications, brochures, downloadable files, logos, trademarks, designs, graphics, and any other materials.
• “Personal Data” means information relating to an identified or identifiable natural person.
• “You” / “User” means any person who accesses or uses the Website.

Headings are for convenience only and do not affect interpretation.
‍

2. Website Purpose (Information & Marketing Only)

The Website and Content are provided for general information and marketing purposes only.

Nothing on this Website constitutes or shall be construed as:

• an offer, acceptance, solicitation, recommendation, or invitation to contract;
• investment, legal, tax, financial, or real estate advice; or
• a representation, warranty, undertaking, or commitment by Taraf.

Any purchase, reservation, lease, or other transaction relating to Taraf projects or services is governed only by duly executed written agreements and the official documentation issued for that purpose. You must make your own enquiries and obtain independent professional advice before making decisions.
‍

3. Changes to the Website and These Terms

Taraf may modify, update, correct, suspend, withdraw, or discontinue any part of the Website or Content at any time without notice.

Taraf may also amend these Terms from time to time. The updated Terms will apply from the date they are posted on the Website (shown in the “Last updated” date). Your continued use of the Website constitutes acceptance of the updated Terms.
‍

4. Acceptable Use and Prohibited Conduct

You agree to use the Website only for lawful purposes and in accordance with applicable laws and these Terms.
‍

You must not (directly or indirectly):

1. attempt to gain unauthorised access to the Website, any server, database, or connected system;
2. interfere with, disrupt, or compromise Website security or availability (including via malware, viruses, harmful code, scraping, automated harvesting, or denial-of-service techniques);
3. upload, transmit, or disseminate unlawful, misleading, defamatory, infringing, or otherwise harmful content;
4. copy, reproduce, scrape, harvest, exploit, or republish any Content except as expressly permitted under these Terms;
5. use the Website in a manner that infringes the rights of Taraf or any third party.

Taraf may suspend or block access (temporarily or permanently) at any time, without notice, where it reasonably believes these Terms are being breached or where required to protect the Website, Taraf, or others.
‍

5. Intellectual Property

Unless expressly stated otherwise, all Content and all intellectual property rights in the Website and Content (including copyrights, trademarks, logos, designs, layout, “look and feel”, and graphics) are owned by or licensed to Taraf.

Permitted use: You may view and print Content for your personal, non-commercial use only, provided you:

• do not modify the Content;
• keep all copyright and proprietary notices intact; and
• do not use the Content in a way that suggests endorsement, affiliation, or association without Taraf’s written permission.

No licence: No rights or licences are granted to you except as expressly stated in these Terms. Any unauthorised use is prohibited and may expose you to civil and/or criminal liability.
‍

6. Third-Party Links and Embedded Content

The Website may include links to third-party websites and/or embedded content (such as maps or video players). These are provided for convenience only.

Taraf does not control third-party websites and is not responsible for their content, accuracy, security, availability, or privacy practices. You access third-party websites at your own risk.
‍

7. User Submissions (Enquiries / Forms)

Where the Website allows you to submit enquiries, requests, or information (“Submissions”):

• you confirm you have the right to submit such information;
• you must not submit unlawful, infringing, misleading, or harmful material; and
• Taraf may use the Submissions to respond to you, manage relationships, maintain records, and operate the Website, subject to these Terms.

Taraf may remove or refuse any Submissions at its discretion.
‍

8. Electronic Communications

You agree that Taraf may communicate with you electronically (including by email or by posting notices on the Website), unless mandatory law requires otherwise.
‍

9. Website Security

Taraf uses commercially reasonable safeguards designed to protect the Website and information provided through it. However, no transmission over the internet or electronic storage method is completely secure.

Accordingly, Taraf cannot guarantee uninterrupted availability or absolute security, and you use the Website at your own risk.
‍

PRIVACY, COOKIES, AND DATA RETENTION
‍

10. Privacy and Personal Data Processing

10.1 What We May Collect

Depending on how you use the Website, Taraf may collect:

• Contact and identity data (e.g., name, email, phone) if you submit forms or enquiries;
• Communications data (your messages and correspondence with Taraf);
• Technical and usage data for security and performance;
• Preferences (e.g., language, region, cookie choices);
• Marketing choices (e.g., subscription status and opt-in/opt-out records) where you choose to receive updates.
  ‍

10.2 Purposes of Processing

Taraf may process Personal Data to:

• respond to enquiries and provide requested information;
• manage customer, stakeholder, and business relationships;
• operate, maintain, and improve the Website (including analytics);
• maintain security, prevent fraud, and investigate misuse;
• comply with legal obligations and respond to lawful requests.
  ‍

10.3 Marketing Communications

Where you opt in to receive marketing communications, you may opt out at any time using the unsubscribe mechanism (where provided) or by contacting Taraf through the Website. Taraf will endeavour to honour opt-out requests promptly and maintain suppression records to ensure preferences are respected.
‍

10.4 Cross-Border Transfers

Where Personal Data is transferred outside the UAE (for example, where certain service providers or hosting environments are located abroad), Taraf will take reasonable steps to apply appropriate safeguards consistent with applicable UAE requirements.
‍

11. Cookie Policy 

11.1 What Are Cookies?

Cookies are small text files placed on your device when you visit a website. Cookies can be:

• Session cookies (deleted when you close your browser); or
• Persistent cookies (remain until they expire or you delete them).

Taraf may also use similar technologies (e.g., pixels, tags) for performance, analytics, security, and (where applicable) marketing measurement.
‍

11.2 Categories of Cookies We Use

1. Strictly Necessary Cookies

Essential for core Website functionality, security, and accessibility. These cookies are required for the Website to operate properly.

2. Performance / Analytics Cookies

Help Taraf understand Website usage (e.g., traffic patterns and page interactions) to improve performance and user experience. Where feasible, data is aggregated and/or anonymised.

3. Functionality Cookies

Remember preferences (e.g., language and region) to enhance your experience.

4. Marketing / Targeting Cookies (If Implemented)

Used to measure campaign effectiveness and deliver more relevant content. These cookies generally recognise a browser/device, not a named individual.
‍

11.3 Third-Party Cookies

Some cookies may be set by third parties providing services (e.g., analytics or embedded media). Taraf does not control third-party cookies. Their use is governed by the relevant third party’s policies.
‍

11.4 Cookie Controls

You can manage cookies through:

• any cookie banner/consent tool presented on the Website (where deployed); and/or
• your browser settings (accept, reject, or delete cookies).

Disabling cookies may affect Website functionality and user experience.
‍

11.5 Updates

Taraf may update cookie usage from time to time. This Cookie Policy will be updated accordingly.
‍

12. Data Retention

Taraf retains Personal Data only for as long as reasonably necessary to:

• fulfil the purposes set out in these Terms;
• meet operational needs; and
• comply with applicable legal, regulatory, accounting, and reporting requirements.
  ‍

DISCLAIMERS AND LIABILITY

Some images, visuals, plans, layouts, and representations on the Website are computer-generated imagery (CGI), artistic impressions, conceptual renderings, and/or illustrative materials prepared for marketing purposes only.

Accordingly:

• all visuals, dimensions, layouts, features, finishes, views, landscaping, and amenities are indicative and may change;
• furniture, décor, fittings, and props are shown for illustration and may not be included unless expressly stated in executed contractual documentation; and
• the Website and Content have no contractual value and do not form part of any agreement unless expressly incorporated into a signed contract.

Prospective purchasers and investors must rely solely on executed agreements and the official documents issued for that purpose.
‍

General Disclaimer

To the maximum extent permitted by applicable law, the Website and Content are provided “as is” and “as available”. Taraf makes no warranties (express or implied) regarding accuracy, completeness, timeliness, reliability, fitness for purpose, non-infringement, availability, or uninterrupted operation.

Content may contain errors, omissions, or outdated information.
‍

Limitation of Liability

To the maximum extent permitted by applicable law, Taraf (including its directors, officers, employees, affiliates, agents, contractors, and licensors) shall not be liable for any loss or damage arising out of or in connection with:

• your access to, use of, or inability to use the Website;
• reliance on any Content;
• viruses or harmful material affecting your device arising from Website use; or
• third-party links, embedded tools, or third-party content.

This includes indirect, incidental, special, consequential, exemplary, or punitive damages; loss of profits or revenue; loss of data; loss of goodwill; and business interruption, whether in contract, tort (including negligence), strict liability, or otherwise, even if Taraf has been advised of the possibility.

Where liability cannot be excluded, it will be limited to the minimum extent permitted by law.
‍

Suspension and Termination

Taraf may suspend, restrict, or terminate your access to the Website at any time, without notice, if Taraf reasonably believes:

• you have breached these Terms;
• your use poses a security risk; or
• suspension is required to protect the Website, Taraf, or others.
  ‍

Contact

For questions, privacy requests, cookie enquiries, or permissions relating to the Website or these Terms, please contact Taraf through the Website’s official “Contact Us” channels.
‍

Governing Law and Jurisdiction

These Terms are governed by the laws of the United Arab Emirates, as applicable in the Emirate of Abu Dhabi.

Any dispute arising out of or relating to the Website or these Terms shall be subject to the exclusive jurisdiction of the courts of Abu Dhabi, United Arab Emirates.